If you are serious about growing your photography business (or any business for that matter), you must make your internet felt. Needless to say that a well-designed, efficient and esthetically pleasant website will go a long way in helping your achieve your goal. However, if no one can find it, well, no one will see it. It’s like the old adage that “if a tree falls in a forest and no one is around to hear it, does it make a sound?

So how do you make sure that your website is optimised for web searches? You’ll find countless resources on the web, some more confusing than others, each contradicting each other. Who do you believe? Where do you start?

Today, I would like to point you to two very valuable resources that I think will help your website (and business) grow. First is the “website grader“. Simply enter your URL in the search form, give it a few minutes and the grader will provide you with a quick analysis of how your website stands in the wide world of the triple W. Along with the analysis, website grader offers a whole bunch of tips on how you could improve your website visibility.

The second resource is quite a bit more comprehensive and may become one of those “bible” things on the whole science of Search Engine Optimization (SEO).  Photoshelter, a photography stock company and website hosting large photographic collections from several prominent photographers has recently issued its SEO cookbook. Surely, one of the most comprehensive and well prepared documents on the topic. Simply put, you have to check it out!